This is not a story about how Facebook makes me painfully aware of my inability to control myself. One out of every fifty people on the planet uses Facebook and most users belong to Facebook. I can truthfully say that I’m not addicted to Facebook, and I’m proud of that.
Not MySpace
In high school, online social networking was an easy way to quickly gain new contacts. We didn’t go crazy with it, but it was just cool to have an online profile. It was slightly amusing to those of us who had been building websites, but we hopped on the bandwagon anyway. MySpace was the most popular social networking website but Facebook was the friendly new kid on the block. It felt good to be part of something new, something exclusive. As our ambitions grew, Facebook grew with us. Unlike MySpace, Facebook had a simple and consistent user interface. Unlike MySpace, Facebook takes care of most page design and presentation. Unlike MySpace, Facebook was open not to the world but only to students. In short, Facebook was everything MySpace was not, and we identified with it.
As version after version of Facebook rolled into existence and new features were added, it quickly became clear that Facebook’s signature lack of customizability was also its greatest strength. Fewer design concerns meant better focus on content. Less variety of page components meant the ability to quickly find things on anyone’s profile. And a simple email notification system kept everyone up-to-date on what friends were doing.